Nieuws-EN 2017-06-30T09:07:52+00:00

Unified Commerce

Retail is a fast-paced, customer-orientated space, both in the physical and virtual worlds. To remain competitive, retailers must create a shopping experience that appeals to every facet of the consumer, and delivers at every point of engagement. Despite omnichannel being the focus of most retail businesses over the past few years, it is now old news. Unified commerce is the new holy grail of the industry, and those retailers who aren’t on board may soon find themselves in critical condition.   What is unified commerce? Unified commerce still places the highest value on customer experience, but instead of multiple internal channels of operation, it leverages a single, centralized platform that not only operates in real-time, but that can also work with all your customer engagement points.   A report by Gartner states that 89% of retail companies were expected to be competing primarily on customer experience by the end of [...]

Omni-channel: scrutinised scenarios

Omni-channel is now a core strategy among retail stakeholders. The aim is to satisfy ever-more pressurising and disloyal customers. They key is giving the consumer more freedom. Omni-channel is now the watchword among brands as the walls between retail sales channels are falling down. This is for a reason, it means customers become loyal and gives them a unique purchasing experience. The result is a growth opportunity supported by turnover. A godsend for retailers providing that they know which end to start with for their omni-channel strategy. For Olivier Chiono, Retail Product Management Director at Cegid, “every omni-channel strategy starts by creating a single shared customer reference sheet for the different channels and real-time visibility of in-store stock. “ Customers expect as much of a personalised welcome in the store as online. But above all, they want to be able to choose their purchasing experience. To follow them up on [...]

Talend Gold Partner

Retailstars is excited to announce that we are now a Talend Gold Partner! About Talend Founded in 2006, our global team of integration experts builds on open source innovation to create enterprise-ready solutions that help unlock business value more quickly. By design, Talend integration software simplifies the development process, reduces the learning curve, and decreases total cost of ownership with a unified, open, and predictable platform. Through native support of modern big data platforms, Talend takes the complexity out of integration efforts. More than 1300 enterprise customers worldwide rely on Talend’s solutions and services. Privately-held and headquartered in Redwood City, CA, the company has offices in North America, Europe and Asia, along with a global network of technical and services partners.

Talend Gold Partner

Retailstars is excited to announce that we are now a Talend Gold Partner!     About Talend Founded in 2006, our global team of integration experts builds on open source innovation to create enterprise-ready solutions that help unlock business value more quickly. By design, Talend integration software simplifies the development process, reduces the learning curve, and decreases total cost of ownership with a unified, open, and predictable platform. Through native support of modern big data platforms, Talend takes the complexity out of integration efforts. More than 1300 enterprise customers worldwide rely on Talend’s solutions and services. Privately-held and headquartered in Redwood City, CA, the company has offices in North America, Europe and Asia, along with a global network of technical and services partners.

Multi-channel: new challenges for a concept that’s not so new

Multi-channelling is not so new. Contrary to popular belief, it’s not just about combining store and online sales. Professor Laurent Raoul, associate of the French fashion institute and a European supply chain specialist, reminds us that: “combining channels existed well before the Internet. Outlets, private sales, independent resellers etc. Brands have always been made up of different distribution networks.” The globalisation of brands is the real change that has made multi-channel logistics considerably more complex in recent years. In this new context, it is up to the brands to consistently present to clients that are more and more mobile and connected. For Laurent Raoul, the observation is clear: “To guarantee the consumer a consistent purchasing experience, brands are obliged to unify their price, discount and sales policy across their various channels”. By displaying products as available while they are in fact out of stock or having price differences that are too great [...]

Understanding Omnichannel Retailing

Omnichannel retailing is the practice of providing a fully-featured, unified retail experience across multiple channels. Traditionally, those channels include bricks and mortar retail and your online store, but other offerings such as a smartphone app or a print catalogue could still be considered a part of Omnichannel retailing. Omnichannel retailing is the future of retail as we know it. According to the Interactive Advertising Bureau, around 55% of consumers use their mobile devices to access product reviews or pricing data while they’re in a bricks-and-mortar store. Around half of all consumers do product research online and then go on to order the product via a retailer’s website, then pick up the product in store. These actions may seem like second nature today, but they are things that would not have even been possible five years ago. The proliferation of smart phones and online shopping was initially viewed by many as [...]

Developments in retail – the six new trends

The Martine Leherpeur trend bureau has analysed developments in retail following the “digital tsunami”. They’ve identified six key new trends. After evaluating the new generation of “ultra-connected” consumers who are transforming consumer trends – “digital boomers” – the Martine Leherpeur trend bureau has identified six new distribution models where online and offline buying overlap or intertwine. Changing approaches with the consumer     The first distribution model to be analysed by the bureau was the Pinterest-inspired “Pin Shop”. This social network is where users pin and share their selection of items. It is somewhat similar to a new generation of remarkable concept-stores accessible to everyone like the Mistral Gift store in Tokyo that sells only European products, or the apartment-boutique “Chez moi, Paris” where Jean-Baptiste the owner lives and everything is for sale, or even the Bikini shopping centre in Berlin where there is always something new because of short-term [...]

Personalisation: the key to a successful omnichannel strategy

Numerous studies show that consumers now expect a more personalised offer from brands. This might be products tailored to their needs, tastes and habits, or a more personalised service, regardless of the channel. It’s certainly a challenge that every retailer today is looking at. Remember the good old days when no sooner had a customer reached the door of a fashion boutique, the saleswoman had already set aside the items that she thought they might like. She’d carefully give you advice on how to wear such a garment and recommend articles that would go with it, based on what she knew of your tastes. A few years on, this level of service often seems a distant memory belonging to a bygone era. Big Data and customer relations Retailers have long been battling to improve customer service, but a multiplicity of contacts across web, mobile and stores in any consumer interaction [...]

TOP 5 CONSUMER TRENDS FOR 2016

consumer-trends-2016 How, when, where and why consumers are spending their money is changing. You’ve probably noticed your own shopping habits evolving. Do you spend more time researching online before you visit a store? Do you pay more attention to customer reviews? Do you stick with one trusted brand or do you shop around more? So what does this mean for 2016? What’s instore? How can retailers prepare for the continued evolution of customer demands and spending habits? Here’s our take on the top 5 consumer trends for 2016 and how you can turn them to your advantage. Get Social! Consumers are becoming increasingly affected by the power of the people, and shopping is becoming a social event from start to finish. More than half of customers research products online before parting with their hard-earned cash because they can compare products and prices easily and make an informed decision about their [...]

Keeping the flame alive

In today’s retail environment, every customer wants to feel valued and important. If your business can achieve this you will be adding value to the customer’s shopping experience, making them more likely to return to spend with you again. In a time where loyalty to brands is swiftly becoming a thing of the past, taking steps to establish long term and rewarding relationships with your customers is vital to remain successful. One of the most effective ways of doing this is by clienteling, a technique that uses data about customers in order to provide an enhanced level of customer service. How can clienteling help my business? By gathering valuable information about your customer’s preferences and purchases you can tailor your marketing efforts for key demographics and send them targeted special offers, promotions and loyalty rewards. This will in turn help your customers feel valued and important, improving their experience with [...]