consumer-trends-2016 How, when, where and why consumers are spending their money is changing. You’ve probably noticed your own shopping habits evolving. Do you spend more time researching online before you visit a store? Do you pay more attention to customer reviews? Do you stick with one trusted brand or do you shop around more? So what does this mean for 2016? What’s instore? How can retailers prepare for the continued evolution of customer demands and spending habits? Here’s our take on the top 5 consumer trends for 2016 and how you can turn them to your advantage. Get Social! Consumers are becoming increasingly affected by the power of the people, and shopping is becoming a social event from start to finish. More than half of customers research products online before parting with their hard-earned cash because they can compare products and prices easily and make an informed decision about their [...]

Keeping the flame alive

In today’s retail environment, every customer wants to feel valued and important. If your business can achieve this you will be adding value to the customer’s shopping experience, making them more likely to return to spend with you again. In a time where loyalty to brands is swiftly becoming a thing of the past, taking steps to establish long term and rewarding relationships with your customers is vital to remain successful. One of the most effective ways of doing this is by clienteling, a technique that uses data about customers in order to provide an enhanced level of customer service. How can clienteling help my business? By gathering valuable information about your customer’s preferences and purchases you can tailor your marketing efforts for key demographics and send them targeted special offers, promotions and loyalty rewards. This will in turn help your customers feel valued and important, improving their experience with [...]

Accredited work placement company

Today we heard the great news that we are officially an accredited work placement company.   The Act on education and vocational training obliges secondary vocational education students to pursue the practical component of their education / training with an accredited work placement company. We refer to this as professional practical training. Accredited work placement companies – 'ordinary' companies as well as independent contractors – are a classic example for the branch. By training students, you are making an important contribution to the future of the profession. Examples As an accredited work placement company for SBB, you benefit as follows: Education / training is a great way to attract keen learners and motivated employees. Many students end up working for the work placement company after education / training. Students offer a fresh perspective on your company and bring up-to-date expertise and new insights which are important in order to achieve a [...]

2015: what are the latest innovations in the retail market?

With over 35,000 visitors this year, the Retail’s Big Show, the annual exhibition and conference organised by the National Retail Federation (NRF) in the US, recorded an increase of over 15% in admissions compared to 2014. This trend can be explained by the international influence of the event and the growing involvement of technology partners (600, as opposed to 525 last year). So what trends can we expect to see among the retailers of tomorrow? Retail’s Big Show, the largest annual gathering of retail professionals in the world, took place in New York from 11thto 14th January. Its 104th edition featured: the resurgence of bricks & mortar (physical stores); the customer experience in-store; the digitised shopping experience; and the convergence of channels. Localisation, personalisation, and so on – there are so many trends affecting retail these days. Meanwhile, social media is increasingly making its mark in retail and being used [...]

You can’t take the ‘shop’ out of shopping

Over the last 20 years, online shopping has gone from being something that people view with suspicion to an accepted part of everyday life. Today, Amazon and eBay are household names, and even supermarkets are up against online grocery retailers such as Ocado. The store is facing challenges from multiple fronts, not just from online retailers, but also from today’s hyper-connected consumer who expects more from their in-store shopping experience. They demand a seamless encounter with their preferred brand and they expect to be recognised and rewarded. In an era where new technology is changing the face of commerce as we know it, retailers need to re-invent the store to ensure its survival. Stores need to be transformed from places to buy to experiential theatres to showcase merchandise, brand ethos and engage customers.   Shopping is an experience There are some price conscious consumers who will always use a comparison [...]